Design Sprint

The Problem | Under Preforming Product

The Process | 3-Day Design Sprint Workshop

The Backstory | Gerber's team of snack experts wanted to redesign their snack line while thinking about the developmental and nutritional needs of their consumers from crawlers to toddlers.

The Result | Fusion Innovation Group led a 3-Day Design Sprint Workshop to foster ideas and fast-track results. Bench-marking, focus groups and initial research was completed ahead of time to increase the effectiveness of the workshop. R&D, manufacturing, sales, distribution and executive leadership worked side-by-side with designers to explore  and validate new ideas. At the end of the workshop, five new concepts, complete with CAD drawings, where presented, which saved years of design time and millions in R&D cost.

Go-to-market

The Problem | Marketing and Retail Distribution

The Process | Design Thinking Led Marketing and Distribution Strategy

The Backstory | Airdrop Gaming's team of designers needed assistance marketing and evaluating various retail and e-commerce distribution channel.

The Result | Fusion Innovation Group led a series of Design Thinking Ideation Sessions focused on marketing strategy, retail distribution, e-commerce viability, and overall brand messaging. The systematic approach streamlined the process resulting in distribution into both mass retail and e-commerce within 6 months.

Design Thinking

The Problem | New Mission/Vision/Values

The Process | 4-Hour Design Thinking Workshop

The Backstory | Trinity United Methodist Church needed new Mission/Vision/Values Statements that spoke to hearts and ideals of current members while inspiring visitors with a warm and welcoming message.

The Result | Fusion Innovation Group led a 4-Hour Design Thinking Workshop with church leadership. Using a variety of Design Thinking tools and methodologies including stakeholder and empathy mapping, KnoWonder identification, brain writing and core messaging, a clear and concise Mission and Vision were developed and approved.

• Mission | To make disciples of Jesus Christ for the transformation of the world
• Vision | Seeking to be an inclusive faith community that compels us to extend God's love in our neighborhood and out into the world

Launching Your Business

The Problem | Clarity Of Unique Benefits And Next Steps

The Process | 1-Day Deep Dive and Follow-Up

The Backstory | Organizational Talent Consulting is led by a seasoned HR professional that is passionate about helping others thrive. As a start-up, the techniques and methodologies of the practice was solid but the fundamentals needed attention.

The Result | Fusion Innovation Group led a 1-Day Design Thinking Workshop, followed by periodic follow-up sessions designed to evaluate the current business state, determine gaps, and develop systems and messaging to achieve overall success. Using a variety of tools and methods, Fusion was able to walk side-by-side with Organizational Talent Consulting and help them identify and uncover key elements for a successful launch.

Innovation Accelerator

The Problem | Being Nimble

The Process | Design Thinking Methods and Mentalities

The Backstory | Large organizations are the cornerstone of industry but sometimes their systems and sheer size prevents them from being as nimble as they would like.

The Result | Fusion Innovation Group developed a relationship of empathy, mutual respect and trust from the beginning with key stakeholders at Serta. Each problem or project was approached as an opportunity to apply agile thinking in order to fast track solutions. Technology and out-of-the-box ideas have been implemented in order to streamline the decision making process which has resulted in better outcomes and more creative solutions.

Training & Organizational Effectiveness

The Problem | Creating and Delivering Leadership Training

The Process | On-Site, Instructor Led Training

The Backstory | The AHA relies on fundraising and grants in order to continue their work. The executive staff is responsible for a regional territory of clinical and non-clinical staff and volunteers.

The Result | Fusion Innovation Group advised and consulted with various AHA Executive Directors that represented local affiliates to proactively promote the American Heart Association's science news, programs, products and services. Additionally, Fusion led on-site training sessions for doctors, medical specialists, volunteer leadership, senior management, external organizations, and corporate sponsors that increased the public's understanding of the prevention and treatment of cardiovascular diseases resulting in a 65% increase in giving.

Company Culture

The Problem | Integrating Culture Across Brands

The Process | On-Site, Instructor Led Training

The Backstory | Rapid Green Group is a shredding and recycling conglomerate with offices across the Mid-West. Part of their growth structure is through acquisition.

The Result | Fusion Innovation Group worked with RGG as they transitioned into a regional shredding and recycling organization. Using various Design Thinking techniques, a new brand was developed for each entity complete with logo, messaging, color identification, and signage re-design and installation. Additionally as new entities were added to the portfolio, training and employee on-boarding was led by the Fusion team. This resulted in a clear understanding of the new company culture, while respecting and maintaining the legacy culture and company norms.

Brand Strategy

The Problem | Start-Up Without A Brand

The Process | Workshop and On-Site Consultation

The Backstory | LA Miller is a high-end boutique that specializes in trendy fashion items at an affordable price both online and through their e-Commerce site.

The Result | Fusion Innovation Group worked with LA Miller from the very beginning, leading them through several Design Thinking sessions to help determine a go-to-market strategy for their e-commerce site, as well as, to develop their logo and brand voice. Once the site was live and generating revenue, Fusion helped LA Miller with signage and aesthetic consulting for the retail store.